<\/p>\n
Einf\u00f6ld sk\u00fdring \u00e1 \u201ebig data\u201c g\u00e6ti veri\u00f0 a\u00f0 \u00fea\u00f0 s\u00e9u g\u00f6gn sem eru \u00fea\u00f0 vi\u00f0amikil og\/e\u00f0a safnast upp \u00fea\u00f0 hratt a\u00f0 erfitt er a\u00f0 halda utanum \u00feau me\u00f0 hef\u00f0bundnum hugb\u00fana\u00f0i.<\/p>\n
T\u00f6lvu- og snjallt\u00e6kjanotkun er or\u00f0inn mj\u00f6g almenn \u00ed dag og framlei\u00f0ir mannkyni\u00f0 gr\u00ed\u00f0arlegt magn af g\u00f6gnum. \u00c1 hverri m\u00edn\u00fatu eru sendir 200 millj\u00f3n t\u00f6lvup\u00f3star, Google tekur vi\u00f0 2 millj\u00f3num leitarskipunum, 48 klukkustundum af myndb\u00f6ndum er hla\u00f0i\u00f0 upp \u00e1 Youtube og f\u00f3lk setur inn 685 \u00fe\u00fasund st\u00f6\u00f0uf\u00e6rslur \u00e1 Facebook.<\/p>\n
Allt gerist \u00feetta \u00e1 hverri einustu m\u00edn\u00fatum stanslaust allan li\u00f0langan s\u00f3larhringinn. Auglj\u00f3st er a\u00f0 st\u00e6r\u00f0 gagnagrunnanna sem halda utanum \u00feetta allt saman er stjarnfr\u00e6\u00f0ileg.<\/p>\n
B\u00fai fyrirt\u00e6ki yfir getu og \u00feekkingu til a\u00f0 n\u00fdta s\u00e9r g\u00f6gn af \u00feessu tagi getur \u00fea\u00f0 veitt forskot \u00e1 marka\u00f0i me\u00f0 snj\u00f6llum lausnum og uppl\u00fdstari \u00e1kvar\u00f0anat\u00f6ku.<\/p>\n
D\u00e6mi um hvernig minni fyrirt\u00e6ki hafa notf\u00e6rt s\u00e9r \u201ebig data\u201d er kortlagning \u00e1 heg\u00f0un vi\u00f0skiptavina sinna \u00e1 vefnum. T.d. me\u00f0 \u00fev\u00ed a\u00f0 sko\u00f0a hvort munur er \u00e1 \u00fev\u00ed sem netverjar sem sitja vi\u00f0 t\u00f6lvuna heima hj\u00e1 s\u00e9r sko\u00f0a og versla samanbori\u00f0 vi\u00f0 \u00fe\u00e1 sem nota snjallt\u00e6ki og \u00f6pp.<\/p>\n
Forsvarsmenn minni fyrirt\u00e6kja geta l\u00edka s\u00e9\u00f0 hva\u00f0 er mest lesi\u00f0 \u00e1 vef fyrirt\u00e6kisins og hva\u00f0a er \u00fea\u00f0 sem framkallar mestu vi\u00f0br\u00f6g\u00f0in \u00e1 Facebook? \u00deeir sj\u00e1 nokku\u00f0 vel hvort f\u00f3lk finnur \u00fea\u00f0 sem \u00fea\u00f0 leitar a\u00f0 \u00e1 vefs\u00ed\u00f0u fyrirt\u00e6kisins, hven\u00e6r f\u00f3lk er a\u00f0 sko\u00f0a vefinn og hvort munur er \u00e1 heg\u00f0un eftir \u00fev\u00ed hven\u00e6r s\u00f3larhringsins vefurinn er sko\u00f0a\u00f0ur.<\/p>\n
\u00deetta er d\u00e6mi um vi\u00f0fangsefni n\u00fat\u00edma almannatengsla. Uppl\u00fdsingar um \u00feetta efni geta sm\u00e6rri fyrirt\u00e6ki n\u00fdtt s\u00e9r \u00e1 snjallan og uppl\u00fdstan h\u00e1tt.<\/p>\n
Til er d\u00e6mi um fyrirt\u00e6ki me\u00f0 netverslun sem gat \u00fat fr\u00e1 gagnagreiningu kortlagt kaupheg\u00f0un vi\u00f0skiptavina sinna me\u00f0 tilliti til \u00feess hven\u00e6r s\u00f3larhringsins netverslunin var heims\u00f3tt. Byggt \u00e1 \u00feessari greiningu var h\u00e6gt a\u00f0 bj\u00f3\u00f0a upp \u00e1 t\u00edmastillt tilbo\u00f0. \u00deau juku veltu og s\u00f6lu \u00e1 v\u00f6rum verslunarinnar margfalt \u00e1 sk\u00f6mmum t\u00edma.<\/p>\n
Anna\u00f0 fyrirt\u00e6ki ger\u00f0i innkaupin hagkv\u00e6mari og skynsamari me\u00f0 \u00fev\u00ed a\u00f0 ver\u00f0a s\u00e9r \u00fati um r\u00e9ttu g\u00f6gnin og spyrja r\u00e9ttu spurninganna. Betri n\u00fdting hr\u00e1efna, skynsamlegri n\u00fdting starfskrafta og \u00e1n\u00e6g\u00f0ara og skilvirkara starfsf\u00f3lk geta veri\u00f0 aflei\u00f0ingar af snj\u00f6llum lausnum vi\u00f0skiptagreindar.<\/p>\n
Greining \u00e1 notkun hr\u00e1efna, orku og fleiri \u00fe\u00e1tta, getur einnig leitt hra\u00f0ar og betur \u00ed lj\u00f3s bilanir e\u00f0a villur \u00ed sj\u00e1lfvirkum kerfum. Me\u00f0 hef\u00f0bundnum a\u00f0fer\u00f0um hef\u00f0i teki\u00f0 lengri t\u00edma a\u00f0 komast a\u00f0 r\u00f3tum vandans og hann uppg\u00f6tvast s\u00ed\u00f0ar. \u00c1g\u00f3\u00f0inn af \u00fev\u00ed er \u00f3tv\u00edr\u00e6\u00f0ur.<\/p>\n
Vi\u00f0skiptagreind getur einnig n\u00fdst sm\u00e6rri fyrirt\u00e6kjum vi\u00f0 a\u00f0 b\u00e6ta b\u00e6\u00f0i \u00fej\u00f3nustu og vi\u00f0skiptavernd. Sum \u00fej\u00f3nustufyrirt\u00e6ki f\u00e1 gjarnan miki\u00f0 af fyrirspurnum me\u00f0 t\u00f6lvup\u00f3sti. Mikilv\u00e6gt getur veri\u00f0 a\u00f0 svara \u00feeim hratt og vel. Ef h\u00e6gt er a\u00f0 greina tilhneigingar og mynstur \u00ed fyrirspurnum eru l\u00edkur til a\u00f0 sv\u00f6run batni og a\u00f0 m\u00e1lin gangi hra\u00f0ar fyrir sig.<\/p>\n
Snilld stj\u00f3rnenda og h\u00e6fni starfsf\u00f3lk fyrirt\u00e6kja liggur oft a\u00f0 miklu leyti \u00ed \u00fev\u00ed a\u00f0 koma auga \u00e1 t\u00e6kif\u00e6ri og n\u00fdta s\u00e9r \u00feau. Til d\u00e6mis vi\u00f0 a\u00f0 hra\u00f0a s\u00f6lu og gera hana \u00f6ruggari, betri n\u00fdtingu hr\u00e1efna og gera \u00fej\u00f3nustuna hagkv\u00e6mdari. Vi\u00f0skiptagreind og greining st\u00f3rgagna getur l\u00edka hj\u00e1lpa\u00f0 sl\u00edkum einstaklingum til a\u00f0 ver\u00f0 h\u00e6fari en \u00e1\u00f0ur.<\/p>\n
Svo eru sumar tilhneigingar og heg\u00f0unarmynstur \u00feess e\u00f0lis a\u00f0 n\u00e1nast \u00f3m\u00f6gulegt er a\u00f0 \u00e1tta sig \u00e1 \u00feeim og greina nema me\u00f0 s\u00e9rh\u00e6f\u00f0um t\u00e6knilegum a\u00f0fer\u00f0um. Greining \u00e1 sl\u00edku hefur fram \u00e1 s\u00ed\u00f0ustu \u00e1r n\u00e1nast einungis veri\u00f0 \u00e1 f\u00e6ri st\u00e6rri a\u00f0ila en n\u00fa hafa t\u00e6kif\u00e6ri sm\u00e6rri a\u00f0ila \u00e1 \u00feessu svi\u00f0i aukist st\u00f3rlega .<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eBig data\u201c er \u00feekkt hugtak hj\u00e1 st\u00f3rfyrirt\u00e6kjum og n\u00e6r yfir st\u00f3rt\u00e6ka s\u00f6fnum og vinnslu ganga. N\u00fa hafa minni fyrirt\u00e6ki l\u00edka \u00ed auknum m\u00e6li a\u00f0 notf\u00e6rt s\u00e9r \u00feau t\u00e6kif\u00e6ri sem falist geta \u00ed vi\u00f0skiptagreind og greiningu st\u00f3rgagna.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-ulfaslod"],"_links":{"self":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":1,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"predecessor-version":[{"id":1105,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/176\/revisions\/1105"}],"wp:attachment":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}