{"id":1278,"date":"2024-07-16T11:24:34","date_gmt":"2024-07-16T11:24:34","guid":{"rendered":"https:\/\/cohnwolfe.is\/?p=1278"},"modified":"2024-07-16T11:30:25","modified_gmt":"2024-07-16T11:30:25","slug":"fyrirtaeki-innan-wpp-group-hlutu-margvisleg-verdlaun-a-althjodlegu-cannes-lion-verdlaunahatidinni","status":"publish","type":"post","link":"https:\/\/cohnwolfe.is\/index.php\/2024\/07\/16\/fyrirtaeki-innan-wpp-group-hlutu-margvisleg-verdlaun-a-althjodlegu-cannes-lion-verdlaunahatidinni\/","title":{"rendered":"Fyrirt\u00e6ki innan WPP Group hlutu margv\u00edsleg ver\u00f0laun \u00e1 al\u00fej\u00f3\u00f0legu Cannes Lion ver\u00f0launah\u00e1t\u00ed\u00f0inni"},"content":{"rendered":"\t\t
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Cohn & Wolfe \u00cdslandi er hluti af WPP Group<\/a> og hluti af einu st\u00e6rsta fyrirt\u00e6ki \u00e1 svi\u00f0i samh\u00e6f\u00f0rar bo\u00f0mi\u00f0lunar e\u00f0a bo\u00f0skipta \u00e1 heimsv\u00edsu. Almannatengslafyrirt\u00e6ki innan WPP samsteypunnar eru me\u00f0al virtustu fyrirt\u00e6kja heims. WPP er \u00feekkt fyrir a\u00f0 vera skapandi fyrirt\u00e6ki sem notar kraft sk\u00f6punarg\u00e1funnar til a\u00f0 byggja upp betri framt\u00ed\u00f0 fyrir f\u00f3lk sitt, pl\u00e1netuna, vi\u00f0skiptavini og samf\u00e9l\u00f6g.<\/p>

Almannatengslafyrirt\u00e6ki innan WPP hafa skara\u00f0 fram \u00far \u00e1r eftir \u00e1r, hvert og eitt innan s\u00edns s\u00e9rfr\u00e6\u00f0isvi\u00f0s. \u00deau hafa lagt mikla vinnu \u00ed a\u00f0 skapa s\u00e9r s\u00e9rst\u00f6\u00f0u. \u00a0Einkenni allra fyrirt\u00e6kja innan WPP er a\u00f0 vera fyrirt\u00e6kjami\u00f0u\u00f0 \u00ed hugsun (e. company minded) og gagnvirk (e. interactive). \u00deau eru \u00fev\u00ed \u00ed s\u00e9rflokki og lei\u00f0andi \u00e1 s\u00ednu svi\u00f0i l\u00edkt Cohn & Wolfe \u00e1 \u00cdslandi er.<\/p>

WPP var vali\u00f0 mest skapandi fyrirt\u00e6ki \u00e1 Cannes Lion ver\u00f0launah\u00e1t\u00ed\u00f0inni<\/strong><\/p>

\u00c1 al\u00fej\u00f3\u00f0legu ver\u00f0launah\u00e1t\u00ed\u00f0inni Cannes Lion \u2013 International Festival of Creativity er keppt \u00ed skapandi n\u00e1lgun \u00e1 stafr\u00e6num mi\u00f0lum og \u00ed augl\u00fdsingum. \u00c1 h\u00e1t\u00ed\u00f0inni koma saman augl\u00fdsinga- og almannatengslafyrirt\u00e6ki til a\u00f0 fagna tilnefndum ver\u00f0launaverkum sem eru mikilv\u00e6gur \u00fe\u00e1ttur \u00ed stefnum\u00f6rkun innan geirans.<\/p>

H\u00e1t\u00ed\u00f0in er s\u00fa st\u00e6rsta sinnar tegundar. H\u00fan er haldin \u00ed j\u00fan\u00ed \u00e1r hvert og\u00a0 var haldin \u00ed \u00ferett\u00e1nda skipti \u00feann 24. j\u00fan\u00ed sl. \u00ed Frakklandi.<\/p>

\u00c1 h\u00e1t\u00ed\u00f0inni var WPP \u00fatnefnt mest skapandi fyrirt\u00e6ki \u00e1rsins 2024, en ver\u00f0launin fyrir skapandi fyrirt\u00e6ki \u00e1rsins eru veitt \u00fev\u00ed fyrirt\u00e6ki sem f\u00e9kk flest stig \u00fevert \u00e1 s\u00edn fyrirt\u00e6ki. Fyrirt\u00e6ki innan WPP hlutu samtals 160 ver\u00f0laun, \u00fear \u00e1 me\u00f0al t\u00edtan ver\u00f0laun, sex Grand Prix ver\u00f0laun, 27 gulllj\u00f3n, 43 silfurlj\u00f3n og 83 bronslj\u00f3n, en sigurvegarar WPP voru fulltr\u00faar fr\u00e1 41 mismunandi l\u00f6ndum.<\/p>

\u00cd fyrsta sinn \u00ed s\u00f6gunni hlaut Coca-Cola Company<\/strong>,<\/em> \u00fatnefningu sem mest skapandi v\u00f6rumerki \u00e1rsins, en Coca-Cola Company er al\u00fej\u00f3\u00f0legur samtarfsa\u00f0ili WPP Open X.<\/p>

Unilever<\/em><\/strong>, einn st\u00e6rsti vi\u00f0skiptavinur WPP, var \u00fatnefndur skapandi marka\u00f0sma\u00f0ur \u00e1rsins 2024.<\/p>

Ogilvy<\/em><\/strong> hlaut Titanium Lion og Grand Prix fyrir JCDecaux Meet Marina Prieto, en WPP Open X er undir forystu Ogilvy og vann Grand Prix fyrir Coca-Cola’s Recycle Me og Ogilvy PR (Onefluence) safna\u00f0i einnig Grand Prix fyrir Michael CeraVe fr\u00e1 CeraVe.<\/p>

Scholz & Friends<\/em><\/strong> hj\u00e1 VML unnu Grand Prix fyrir 100. \u00fatg\u00e1funa fyrir Frankfurter Allgemeine Zeitung, eins og Gray fyrir Sol Cement’s Sightwalks og Ogilvy og Mindshare fyrir Vaseline’s Transition Body Lotion. Pink Chip AKQA fyrir DEGIRO og UN Women f\u00e9kk hvorki meira n\u00e9 minna en \u00ferj\u00fa gulllj\u00f3n og tv\u00f6 silfurlj\u00f3n. \u00deetta marka\u00f0i frammist\u00f6\u00f0u sem skila\u00f0i vinningum fr\u00e1 \u00f6llum WPP netum \u00ed \u00f6llum greinum.<\/p>

Fj\u00f6lmi\u00f0lastofur innan WPP \u00fe\u00e6r EssenceMediacom<\/strong><\/em>, Mindshare<\/strong><\/em> og Wavemaker<\/strong><\/em> \u00e1ttu mj\u00f6g sterka sigurh\u00e1t\u00ed\u00f0 \u00ed \u00e1r, \u00fear sem GroupM enda\u00f0i h\u00e1t\u00ed\u00f0ina sem lei\u00f0andi fj\u00f6lmi\u00f0lah\u00f3pur i\u00f0na\u00f0arins me\u00f0 90 lj\u00f3n, en 59 \u00ed fyrra.<\/p>

\u201e\u00c9g er mj\u00f6g \u00e1n\u00e6g\u00f0ur me\u00f0 vi\u00f0skiptavini okkar, f\u00f3lk og umbo\u00f0sskrifstofur sem veita \u00feessum ver\u00f0launum fr\u00e1b\u00e6ra vinnu. <\/em>A\u00f0 vinna skapandi fyrirt\u00e6ki \u00e1rsins fyrir WPP og Network of the Year fyrir Ogilvy, \u00fear sem Coca-Cola Company er \u00fatnefnt skapandi v\u00f6rumerki \u00e1rsins \u00ed fyrsta skipti \u00ed s\u00f6gu sinni, er merkilegt afrek. \u00c9g vil \u00fev\u00ed \u00feakka \u00f6llum sem hafa gert \u00feetta a\u00f0 fars\u00e6lli Cannes Lions ver\u00f0launah\u00e1t\u00ed\u00f0 fyrir WPP og fr\u00e1b\u00e6ru vi\u00f0skiptavini okkar,\u201c\u00a0 \u2013 <\/em>sag\u00f0i Mark Read, forstj\u00f3ri WPP.<\/p>

\u201eSkapandi \u00e1g\u00e6ti kemur ni\u00f0ur \u00e1 \u00feremur hlutum \u2013 f\u00f3lki, ferli og \u00e1str\u00ed\u00f0u. En til a\u00f0 gera \u00fea\u00f0 \u00ed st\u00f3rum st\u00edl \u00fearf \u00f3bilandi samstarf milli okkar fr\u00e1b\u00e6ru umbo\u00f0a og hugrakkra v\u00f6rumerkisf\u00e9laga. \u00deakka ykkur \u00f6llum fyrir a\u00f0 tr\u00faa \u00e1 umbreytingarkraft sk\u00f6punarg\u00e1fu,\u201c – <\/em>sag\u00f0i Rob Reilly, framkv\u00e6mdastj\u00f3ri skapandi svi\u00f0s WPP.<\/p>

\u201e\u00dea\u00f0 var hvetjandi a\u00f0 sj\u00e1 \u00feetta margar augl\u00fdsingastofur me\u00f0 \u00f3tr\u00falega vinnu \u00ed \u00feessari viku. Geirinn okkar heldur \u00e1fram \u00feegar vi\u00f0 komum \u00f6ll saman til a\u00f0 fagna og berjast fyrir \u00feeim \u00f3neitanlegu \u00e1hrifum sem sk\u00f6punargle\u00f0i getur haft \u00e1 fyrirt\u00e6ki vi\u00f0skiptavina okkar og samf\u00e9l\u00f6gin sem vi\u00f0 b\u00faum \u00ed. \u00c9g er \u00e1kaflega stoltur af frammist\u00f6\u00f0u Ogilvy, en \u00e9g er l\u00edka \u00f3tr\u00falega \u00e1n\u00e6g\u00f0ur me\u00f0 \u00fea\u00f0 sem geirinn sanna\u00f0i \u00ed sameiningu; a\u00f0 sk\u00f6punarkrafturinn vinnur alltaf,\u201c<\/em> \u2013 sag\u00f0i Devika Bulchandani, al\u00fej\u00f3\u00f0legur forstj\u00f3ri Ogilvy.<\/p>

\u00a0<\/p>

Lestu meira \u00e1 vef WPP Group<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cohn & Wolfe \u00cdslandi er hluti af WPP Group og hluti af einu st\u00e6rsta fyrirt\u00e6ki \u00e1 svi\u00f0i samh\u00e6f\u00f0rar bo\u00f0mi\u00f0lunar e\u00f0a bo\u00f0skipta \u00e1 heimsv\u00edsu. Almannatengslafyrirt\u00e6ki innan WPP samsteypunnar eru me\u00f0al virtustu fyrirt\u00e6kja heims. WPP er \u00feekkt fyrir a\u00f0 vera skapandi fyrirt\u00e6ki sem notar kraft sk\u00f6punarg\u00e1funnar til a\u00f0 byggja upp betri framt\u00ed\u00f0 fyrir f\u00f3lk sitt, pl\u00e1netuna, vi\u00f0skiptavini…<\/p>\n

Read More<\/span>+<\/i><\/a><\/p>\n","protected":false},"author":6,"featured_media":1279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ulfaslod","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":3,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/1278\/revisions"}],"predecessor-version":[{"id":1282,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/posts\/1278\/revisions\/1282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cohnwolfe.is\/index.php\/wp-json\/wp\/v2\/tags?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}