{"id":1210,"date":"2024-04-18T14:36:04","date_gmt":"2024-04-18T14:36:04","guid":{"rendered":"https:\/\/cohnwolfe.is\/?p=1210"},"modified":"2024-04-18T14:37:12","modified_gmt":"2024-04-18T14:37:12","slug":"burson-cohn-wolfe-hlaut-tvenn-global-saber-verdlaun","status":"publish","type":"post","link":"https:\/\/cohnwolfe.is\/index.php\/2024\/04\/18\/burson-cohn-wolfe-hlaut-tvenn-global-saber-verdlaun\/","title":{"rendered":"Burson Cohn & Wolfe hlaut tvenn Global SABER ver\u00f0laun"},"content":{"rendered":"\t\t
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Burson Cohn & Wolfe (BCW) fagna\u00f0i vi\u00f0 h\u00e1t\u00ed\u00f0lega ath\u00f6fn \u00ed Washington D.C. tvennum Global SABER ver\u00f0launum \u00e1 PROvoke Global Summit 2023. Fyrirt\u00e6ki\u00f0 var hei\u00f0ra\u00f0 fyrir st\u00f6rf s\u00edn me\u00f0 Carlsberg og Honest Egg Co.<\/p>

Global SABER ver\u00f0launin eru veitt 40 bestu almannatengslaherfer\u00f0unum \u00e1 heimsv\u00edsu af PROvoke Media.<\/p>

\u201eSunken Bar\u201c me\u00f0 Carlsberg<\/strong>
Carlsberg vildi vekja athygli \u00e1 h\u00e6ttunni sem fylgir \u00fev\u00ed a\u00f0 st\u00fdra b\u00e1t undir \u00e1hrifum \u00e1fengis, \u00fear sem sex af hverjum t\u00edu sem deyja \u00ed b\u00e1taslysum \u00ed Sv\u00ed\u00fej\u00f3\u00f0 eru undir \u00e1hrifum. Hugmyndin var a\u00f0 b\u00faa til \u00f6fluga \u00e1minningu me\u00f0 \u00fev\u00ed a\u00f0 opna n\u00fdjan bar \u00e1 hafsbotni, \u00fear sem banv\u00e6n slys \u00ed sl\u00edkum b\u00e1tsfer\u00f0um lenda. Ni\u00f0ursokkinn bar var \u00f6grandi og eftirtektarver\u00f0 lei\u00f0 til a\u00f0 koma skilabo\u00f0um \u00e1lei\u00f0is. \u00deessi lei\u00f0 n\u00e1\u00f0i vel til almennings sem \u00fej\u00f3na\u00f0i lausninni: \u00c1fengislaus bj\u00f3r fr\u00e1 Carlsberg. Skilabo\u00f0in voru m.a. birt vi\u00f0 hli\u00f0 a\u00f0albryggjunnar \u00ed \u201emekka\u201c b\u00e1tamenningarinnar \u00ed Sv\u00ed\u00fej\u00f3\u00f0, Sm\u00f6gen, \u00fear sem v\u00f6rumerki Carlsberg n\u00e1\u00f0i til markh\u00f3ps \u00ed vi\u00f0eigandi samhengi.<\/p>

Sunken Bar herfer\u00f0in var\u00f0 t\u00e1kn \u00feess a\u00f0 halda sig fr\u00e1 \u00e1fengi \u00e1 sj\u00f3. Herfer\u00f0in dreif\u00f0ist um Sv\u00ed\u00fej\u00f3\u00f0 en einnig \u00e1 heimsv\u00edsu, b\u00e6\u00f0i \u00ed gegnum hef\u00f0bundna fj\u00f6lmi\u00f0la og samf\u00e9lagsmi\u00f0la. \u00deetta stu\u00f0la\u00f0i a\u00f0 \u00e1unninni \u00fatbrei\u00f0slu upp \u00e1 31 millj\u00f3n birtinga, auk 15,5 millj\u00f3n birtinga \u00e1 samf\u00e9lagsmi\u00f0lum.<\/p>

\u00d3h\u00e6tt er a\u00f0 segja a\u00f0 herfer\u00f0in skila\u00f0i \u00e1rangri sumari\u00f0 2022 \u00fev\u00ed a\u00f0 s\u00f6gn s\u00e6nsku l\u00f6greglunnar f\u00e6kka\u00f0i tilkynningum um \u00f6lvun \u00e1 sj\u00f3 um 43%.<\/p>

\u00de\u00e1 m\u00e6ldist or\u00f0spor Carlsberg v\u00f6rumerkisins h\u00e6rra og \u00e1 samkeppnismarka\u00f0i j\u00f3kst marka\u00f0shlutdeild Carlsberg \u00e1 \u00e1fengislausum bj\u00f3r um 1,6% \u00fear sem \u00feri\u00f0ji hver seldur \u00f3\u00e1fengur bj\u00f3r var Carlsberg.<\/p>


\u201eFitChix\u201c me\u00f0 Honest Egg Co<\/strong>
BCW leiddi almannatengslaherfer\u00f0 til a\u00f0 koma \u00e1 marka\u00f0 fyrsta l\u00edkamsr\u00e6ktart\u00e6kinu sem er s\u00e9rstaklega hanna\u00f0 fyrir h\u00e6nur. Herfer\u00f0in s\u00fdndi \u00c1str\u00f6lum hversu frj\u00e1lsar og heilbrig\u00f0ar Honest Eggs Co. h\u00e6nur eru \u00ed raun og veru. Verkefni\u00f0 f\u00f3l \u00ed s\u00e9r a\u00f0 b\u00faa til vistfr\u00e6\u00f0ilegan og h\u00e6nuv\u00e6nan skrefam\u00e6lir sem hefur j\u00e1kv\u00e6\u00f0 \u00e1hrif \u00e1 daglegt l\u00edf h\u00e6nsna. Margar frumger\u00f0ir voru hanna\u00f0ar til a\u00f0 n\u00e1 a\u00f0 greina virkni h\u00e6nsna \u00e1 r\u00e9ttan h\u00e1tt og \u00feegar skrefam\u00e6lirinn var fullhanna\u00f0ur voru skref h\u00e6nsna prentu\u00f0 \u00e1 eggin sem \u00c1stralir kaupa \u00ed matv\u00f6ruverslunum.\u00a0<\/p>

\u00c1 eins m\u00e1na\u00f0ar t\u00edmabili skilu\u00f0u \u00e1unnir fj\u00f6lmi\u00f0la\u00fe\u00e6ttir FitChix herfer\u00f0arinnar 173 fj\u00f6lmi\u00f0laumfj\u00f6llunum sem n\u00e1\u00f0u yfir 46,8 millj\u00f3nir birtingar \u00ed \u00c1stral\u00edu. Honest Eggs Co. trygg\u00f0i s\u00e9r 222% s\u00f6luaukningu og varan var\u00f0 v\u00ed\u00f0a uppseld vegna aukins \u00e1huga \u00e1 a\u00f0 kaupa \u00f6skjur me\u00f0 eggjum fr\u00e1 Honest Eggs Co.<\/p>

\u201e\u00c1rangursr\u00edk vinna hefst me\u00f0 hugrekki vi\u00f0skiptavinar sem er tilb\u00fainn a\u00f0 taka s\u00e9nsinn \u00e1 st\u00f3rkostlegri hugmynd og Global SABER ver\u00f0launin eru s\u00f6nnun \u00feess efnis. S\u00e9rstaklega \u00fear sem \u00feessar tv\u00e6r herfer\u00f0ir h\u00f3fust me\u00f0 \u00f6grandi hugmyndum sem leyf\u00f0u \u00f6flugri fr\u00e1sagnarlist a\u00f0 byggja upp or\u00f0spor, auka s\u00f6lu og jafnvel bjarga mannsl\u00edfum. \u00dea\u00f0 er \u00fev\u00ed sannur hei\u00f0ur a\u00f0 deila \u00feessum ver\u00f0launum me\u00f0 hugr\u00f6kkum vi\u00f0skiptavinum okkar og fram\u00farskarandi teymum innan BCW.\u201c \u2013 Corey duBrowa, Global CEO, BCW.\u00a0<\/em><\/p>


Lestu meira \u00e1 vef\u00a0Burson Cohn & Wolfe.<\/a><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Burson Cohn & Wolfe (BCW) fagna\u00f0i vi\u00f0 h\u00e1t\u00ed\u00f0lega ath\u00f6fn \u00ed Washington D.C. tvennum Global SABER ver\u00f0launum \u00e1 PROvoke Global Summit 2023. Fyrirt\u00e6ki\u00f0 var hei\u00f0ra\u00f0 fyrir st\u00f6rf s\u00edn me\u00f0 Carlsberg og Honest Egg Co. Global SABER ver\u00f0launin eru veitt 40 bestu almannatengslaherfer\u00f0unum \u00e1 heimsv\u00edsu af PROvoke Media. \u201eSunken Bar\u201c me\u00f0 CarlsbergCarlsberg vildi vekja athygli \u00e1 h\u00e6ttunni…<\/p>\n

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